Skiers in the Gunnison Valley have a new option for lunch in the form of a food truck.
Kurt Peterson, a Gunnison native, and Max Parker, a Western Colorado University graduate, opened Sock-It-To-Me Subs two weeks ago, and business is booming.
From Thursday to Sunday, patrons can enjoy a sub or a sandwich.
The food truck, currently parked at the base area, features lunchtime classics at affordable prices.
“We want to be as local as possible. We want to be here for our community, not necessarily for the profit,” Parker said.
With the closing of beloved eateries on the base such as the Brown Lab, and more recently the Burger Company, to make room for high-end restaurants, Parker said that the mountain is missing a place for locals to gather and a place to eat an affordable lunch.
“I think just growing up in Gunnison, there are so many good places that I miss up there, and we wanted something that wasn’t too corporate, something good for the people,” said Peterson.
Mountain workers, most of whom travel northbound every morning to get to work, have become regulars at the truck already.
“We definitely get a lot of industry workers, a lot of ski patrollers, all the mountain employees. They love that we’re up there and have affordable prices,” said Parker.
The pair work at Teocalli Tamale and say their boss, Brian has been their biggest supporter.
Peterson and Parker have been working toward the food truck for a year and half, finally purchasing a fixer-upper trailer in January 2025. “It’s been laborious for sure,” said Peterson laughing with his partner.
While the two say their initial goal wasn’t to open on the mountain, or in the winter, they’re grateful for how things have unfolded.
“Winters are really difficult for food trucks. There’s a lot of water tank issues, and things freezing over. Once we learned that we got this spot, we put a lot of effort into making it happen. Winter wasn’t really in the card for us until we realized that was what we had to do,” said Parker.
The subs are named for ski runs, and their ingredients were chosen with care and acknowledgement of their clientele. Living in the Gunnison Valley and working at a long-beloved local spot, the pair has a unique insight into what locals want.
“Growing up I’ve always wanted to own a restaurant in Gunnison,” said Peterson. “I would love for this to turn into a brick and mortar someday. That’d be ideal. I grew up working at Piezans in the summers, and that was such a big inspiration for me too, the family aspect they had and all the locals that would come in. It was such a cool thing to be a part of.”
Parker and Peterson reported an almost entirely too easy process with CBMR. “They’ve actually been super helpful. The director of food and beverage, Adam, and his team reached out to us about the spot for no charge,” said Parker.
“It’s honestly been the easiest process, dealing with them,” added Peterson.
The truck sits at the base, on the ski valet platform. The space even allows for a patio area.
Parker and Peterson have plans to mobilize the truck come summer, attending events and parking in more populated areas.
“Thank you to the community for supporting us so far,” Peterson said with a smile.
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