Gunnison Valley Health (GVH) appointed Erica Rasmussen as its new director of marketing and communications. Rasmussen will begin her transition on June 25 and assume full responsibilities in mid-July.
Rasmussen brings more than 15 years of marketing and communications experience to the role, with extensive background serving clients throughout the Gunnison Valley and Colorado's mountain communities. Her appointment comes as GVH continues expanding services to meet growing health care needs in the region.
"Erica's deep community connections and strategic marketing expertise make her uniquely qualified to advance GVH's mission," said Jason Amrich, CEO of Gunnison Valley Health. "Her proven ability to translate vision into measurable results will be invaluable as we strengthen our outreach and community engagement efforts."
For the past four years, Rasmussen has operated her own consultancy, Spark Your Spark, working with prominent local organizations including Gunnison Watershed School District, Western Colorado University, Rocky Mountain Biological Laboratory and Blister Summit.
Prior to launching her consultancy, Rasmussen served as senior marketing manager at Crested Butte Mountain Resort, where she contributed to significant branding initiatives, community outreach programs and organizational transitions during the resort's ownership change.
Rasmussen's experience includes brand development, public relations, and stakeholder communications.
"Clear communication is fundamental to quality health care delivery," Rasmussen said. "I look forward to working with the GVH team to ensure our community understands and can easily access the excellent care available right here in the Gunnison Valley."
(Source: Gunnison Valley Health.)
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