When the Tourism and Prosperity Partnership (TAPP) hired a new marketing director in October, he was quick to report that a majority of the folks in the county that TAPP serves did not seem overly familiar with what TAPP is and does. Considering TAPP has seen an expanded mission and, relatedly, a new name in the last year, the misunderstandings made sense. Allow me to explain.
What is TAPP? Why did its board of directors change the name from the Gunnison-Crested Butte Tourism Association? How is the annual budget spent? This is the first of a five-part series that I hope will explain the diverse mission of TAPP and the current strategies being deployed to support tourism, economic development, sustainable tourism and Western Colorado University.
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